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Location marketing campaign "We love the new ..."

 “We love the new ...” is the slogan of the international location marketing campaign for the federal state of North Rhine-Westphalia. Initially scheduled to run till the end of 2010, the campaign focuses on the innovation and cosmopolitan attitude prevalent in the region, together with the concept of the “creative economy”. The aim is to attract investments internationally by positioning Germany’s most densely-populated federal state as an attractive business location in the centre of Europe.

Included in the campaign are press ads in international media, an image film, an image brochure, a multi-lingual internet site with geolocalisation and international PR and events. The body behind the campaign is NRW.INVEST GmbH.

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