International location marketing campaign promotes North Rhine-Westphalia as business location

The new claim for the business location North Rhine-Westphalia, to be used worldwide in the future, is:

North Rhine-Westphalia offers the best performance in all areas. The claim says it all:

"Germany at its best: Nordrhein-Westfalen".

• The state is Germany's No. 1 investment location.
• In European comparisons, North Rhine-Westphalia regularly finishes in one of the top positions.
• North Rhine-Westphalia is the state with the most foreign investors.
• North Rhine-Westphalia is the largest economy in Germany.
• It is home to the world's largest inland port.
• North Rhine-Westphalia is the largest trade fair venue in the world.
• The state has the densest research network in Europe.
• North Rhine-Westphalia is Germany's most important logistics location.
• Many companies based in North Rhine-Westphalia are hidden champions.
• Industry, science and research achieve top results here.
• North Rhine-Westphalian sportsmen and women are often the best, especially in soccer, table tennis and golf.

"Germany at its best: Nordrhein-Westfalen" is a clear call for a new self-awareness in North Rhine-Westphalia.

"Germany at its best: Nordrhein-Westfalen" is an expression of the exceptional density of top achievements in the state of North Rhine-Westphalia as addressed by the newly developed location marketing campaign.

At the same time, the campaign clearly attributes these top achievements of the state of North Rhine-Westphalia to Germany as a whole. And it is not just about the necessary geographic location: North Rhine-Westphalia profits even more from the rise in Germany's brand value. Over recent years, Germany has developed into the world's most popular country. At the same time, Germany's economy is the new growth driver of Europe. The world economy is once again investing more in Germany. And in doing so it finds top achievements in North Rhine-Westphalia, namely "Germany at its best".

The claim, which was developed specially for the campaign, was poured into an unmistakable logo. The typography of "Germany at its best: Nordrhein-Westfalen" is tangibly dynamic. The design of the campaign logo stands for the dynamism, strength and optimism of the business location North Rhine-Westphalia in Germany.

The campaign is about partnership and involvement. In the context of the location marketing campaign, partners from the towns, cities, municipalities and regions, as well as industry, science, culture and sports will market their top achievements and North Rhine-Westphalia as a location and show just how true it is to claim: "Germany at its best: Nordrhein-Westfalen".